About: SONORA

For the first time in Latvia was held the worldwide logistics conference which united together the best logistics professionals from all over the world. Professional Forwarders International (PFI) Worldwide Network conference took place from the 27th of April until the 1st of May at Radisson Blu Hotel Latvia. It was already the 7th PFI conference and, despite the fact that most of the network members are from Asia, Africa and America, it was organized in Europe. Overall, the conference in Latvia brought together more than 100 representatives from 90 countries and 61 company. Latvia and the Baltic States were represented by logistics company SONORA which got the rights to become as the Host of PFI 7th Annual General Meeting.
PFI or Professional Forwarders International network was founded in 2008 and since then brings together the best national freight forwarders all around the world. At the moment PFI is represented by 615 companies from 188 countries. That shows a huge transnational and business development potential. From each country (with the exception of very large and powerful countries such as China and the US) membership is opened only for one company from each country. To become as a PFI member, company needs to meet certain quality criteria and should be one of leading forwarding companies in the country. SONORA is the only company from the Baltic States that has been able to enter into the PFI organization. In seven years SONORA has represented Latvia with honour, dignity and responsibility and has proved that Latvia is a great country with huge potential in many spheres. Therefore, PFI members gave their votes for SONORA to become as a Host of the 7th Annual General Meeting (AGM) conference. Moreover- until now the only country from Europe which was able to organize the PFI conference was Portugal.

It is not a secret that at the end of 2015 SONORA invented a special Award – “Line of the year 2015”, which was made as a sign of quality of Sea Lines in logistics. The aim is to keep it as an annual tradition, awarding the best and most successful Sea line in terms of cooperation with SONORA.

Environmental Protection and Regional Development Ministry data shows that in various countries the percentage of the amount of waste paper is different, however, it reaches up to 40% of the total volume of solid waste. By collecting and processing 1 ton of wasted paper it is possible to save 6 trees from cutting them.

This year, on the 10th of February in Latvia and all around the world took the place an international Shadow Day which is included in the career education program Junior Achievement, with the main purpose to promote career growth and development of young people.

International road freight transport sector is one of those who is affected by the tense geopolitical situation – the Russian embargo of the European Union food commodities and the decrease of the value of the ruble. All carriers do admit that in the last year the share of transportations to and from Russia is severely diminished. This particularly applies to those carriers whose specifics are food items, fruits and vegetables. The fall has been observed in the Ukrainian market also. At the same time, all serious industry players have diversified their markets already, so the fall in Russian and Ukrainian markets, although it is unpleasant, it is not fatal.
As one of the industry’s problems carriers name sometimes unfair competition with companies that you can call “one day existence” that tend to work below costs, then goes bankrupt and again re-establish a new business. Another problem – is a dishonest clients who fail to pay for the service, announcing its insolvency. Because not in all cases, the settlement takes place in advance.

February 10, 2016 in Latvia and all over the world will be a Job shadow day. For young interesents Sonora will provide an opportunity to get familiar with work in logistics. Shadows will get the chance to learn specifics of Marketing manager’s, Business Development manager’s and Office administrator’s jobs.

In the of January, Sonora team came together to celebrate its 16th annual day of de iure or “birthday”. To celebrate this important event employees, along with their other halves, were invited to celebrate this great event at the “Mercure Riga Centre Hotel” where wide and interesting evening program were introduced to the guests.

The best Latvian rallycross driver Reinis Nitišs second year in a row, has participated in FIA World rallycross championship in Supercar class, where races the best world drivers. To get season’s total evaluation points R.Nitišs raced together with such legends as Solberg brothers and Mattias Ekstrom. Reinis finished his second world Rallycross season in seventh place overall what is a really good achievement for young driver.

In the middle of November, the board of Latvian – Uzbekistan Business cooperation council (LSP) went to their first business trip to Uzbekistan. Among them were JSC Sonora`s Chairman of the board Janis Mozga who is also a President of Latvian – Uzbekistan and Latvian – Turkmenistan LSP. During their visit in Uzbekistan, were signed a Cooperation Agreement between Employer`s Confederation of Latvia (LDDK) and a Chamber of Commerce and Industry of Uzbekistan (CCIU).

In the Latvian  amateur league SONORA team has spent its first game against Pļavnieki B3 in which SONORA took over rival team with a result 60:54. Next game is already today on the 29th of October at 19.45 vs Latvijas Gāze team and will take place at Baložu high school.