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We invite you for a morning coffee with SONORA, on Tuesday, 14 June, from 9.00 to 10.00 o’clock. The event topic: “BENEFITS OF FCL & LCL RAIL FREIGHT TRANSPORTATION FROM CHINA TO LATVIA AND EUROPEAN COUNTRIES”.

As we already informed you before, From the 27th of April until 1st of May at the Radisson Blu Hotel Latvia was held the 7th PFI Worldwide Network AGM in which took part more than 100 delegates from 90 countries. Basically, the conference was represented by Asian and African countries – including Qatar, Egypt, Mexico, Ghana, Libya, China, Tunisia, etc. Among the members were guests from America, Canada, former CIS countries and Russia as well. The official Opening of the PFI conference was held on the 28th of April, by discussing and presenting latest data of logistics and also making some forecast in the future. Opening speeches and presentations were held by SONORA Board Member Mr Andis Veinbergs and by PFI President Mr. Bob Messenger. The conference continued by New members’ presentations as well as by discussions about the latest trends in logistics, followed by contact exchange at One on One Meetings or matchmaking. The main purpose of the conference was to improve cooperation among forwarders in order to develop import and export cargo flows. During the conference SONORA organized several meetings between PFI delegates and Latvian exporting companies to give them an insight in Latvian economics and business environment.

We would like to express our praise and sincere gratitude to Mr. Kārlis Ozols who has published title “Success in Life and Business. Most Valuable Advices by Latvian Business People and Managers” by including therein an advice (“Time – Something that cannot be Reclaimed”) given by our own Jānis Mozga, the Chairman of the Board of SONORA, among other advices given by 100 Latvian business people and professionals.

For the first time in Latvia was held the worldwide logistics conference which united together the best logistics professionals from all over the world. Professional Forwarders International (PFI) Worldwide Network conference took place from the 27th of April until the 1st of May at Radisson Blu Hotel Latvia. It was already the 7th PFI conference and, despite the fact that most of the network members are from Asia, Africa and America, it was organized in Europe. Overall, the conference in Latvia brought together more than 100 representatives from 90 countries and 61 company. Latvia and the Baltic States were represented by logistics company SONORA which got the rights to become as the Host of PFI 7th Annual General Meeting.
PFI or Professional Forwarders International network was founded in 2008 and since then brings together the best national freight forwarders all around the world. At the moment PFI is represented by 615 companies from 188 countries. That shows a huge transnational and business development potential. From each country (with the exception of very large and powerful countries such as China and the US) membership is opened only for one company from each country. To become as a PFI member, company needs to meet certain quality criteria and should be one of leading forwarding companies in the country. SONORA is the only company from the Baltic States that has been able to enter into the PFI organization. In seven years SONORA has represented Latvia with honour, dignity and responsibility and has proved that Latvia is a great country with huge potential in many spheres. Therefore, PFI members gave their votes for SONORA to become as a Host of the 7th Annual General Meeting (AGM) conference. Moreover- until now the only country from Europe which was able to organize the PFI conference was Portugal.

It is not a secret that at the end of 2015 SONORA invented a special Award – “Line of the year 2015”, which was made as a sign of quality of Sea Lines in logistics. The aim is to keep it as an annual tradition, awarding the best and most successful Sea line in terms of cooperation with SONORA.

Environmental Protection and Regional Development Ministry data shows that in various countries the percentage of the amount of waste paper is different, however, it reaches up to 40% of the total volume of solid waste. By collecting and processing 1 ton of wasted paper it is possible to save 6 trees from cutting them.

This year, on the 10th of February in Latvia and all around the world took the place an international Shadow Day which is included in the career education program Junior Achievement, with the main purpose to promote career growth and development of young people.

International road freight transport sector is one of those who is affected by the tense geopolitical situation – the Russian embargo of the European Union food commodities and the decrease of the value of the ruble. All carriers do admit that in the last year the share of transportations to and from Russia is severely diminished. This particularly applies to those carriers whose specifics are food items, fruits and vegetables. The fall has been observed in the Ukrainian market also. At the same time, all serious industry players have diversified their markets already, so the fall in Russian and Ukrainian markets, although it is unpleasant, it is not fatal.
As one of the industry’s problems carriers name sometimes unfair competition with companies that you can call “one day existence” that tend to work below costs, then goes bankrupt and again re-establish a new business. Another problem – is a dishonest clients who fail to pay for the service, announcing its insolvency. Because not in all cases, the settlement takes place in advance.

February 10, 2016 in Latvia and all over the world will be a Job shadow day. For young interesents Sonora will provide an opportunity to get familiar with work in logistics. Shadows will get the chance to learn specifics of Marketing manager’s, Business Development manager’s and Office administrator’s jobs.

In the of January, Sonora team came together to celebrate its 16th annual day of de iure or “birthday”. To celebrate this important event employees, along with their other halves, were invited to celebrate this great event at the “Mercure Riga Centre Hotel” where wide and interesting evening program were introduced to the guests.